Many leaders can easily say transparency is important and that they value honesty but it is another to instill this value throughout an organization. “Being imperfect is to be human” as the old adage goes. Knowing that, stakeholders of all descriptions want transparency. According to a 2016 study by Label Insight, more than 73 percent of consumers consider transparency more important than price. Transparency is key to the long-term health of an organization. Work flows smoother, communication channels open up and mistakes are easier dealt with. In this week’s blog post we are looking at why transparency is the best policy within an organization.

Builds Trust
When there is trust in an organization between team members – they are more engaged with the work they are doing as they are less likely to feel doubtful. Transparency must be top-down, as team members will not authentically align with an organizations values if they do not see it practiced by leaders. Being open and sharing what is going right is easy – it can be tough to share concerns and what might be going wrong. However, being open about tougher subjects with team members will allow them to feel freer to share their concerns as well. This is also true when it comes to partnerships – both sides of the table must be transparent for the relationship to be successful. Transparency reminds people that they are working in a collaborative environment where sharing comments and concerns is encouraged which in turn builds trust among everyone.

We have all heard statements like “has this been delegated,” or “was this forgotten” throughout an organization. When there is a transparent company culture – team members will be more likely to admit to an error or forgetfulness. Leaders must do as the word suggests – lead by example, admit to their own errors and remind team members that transparency is the best policy. This helps everybody stay productive as you can quickly begin to fix the issue and move forward. Being in the dark is not a place anyone would like to be in. Transparency leads to clarity for everybody – which allows for more productivity.

Bottom Line
Transparency within an organization allows for team members to be more engaged in their work because they understand exactly what they are doing and how it is making a difference. When the individuals in an organization are motivated, engaged and productive – this will trickle down to customers feeling taken care of. When customers feel taken care of, they become return customers. When transparency is present at the top of an organization with strong leadership – it eventually trickles down to employees and spreads throughout to customers.

Final Bell
For an organization to have trust, a productive environment and long-term health it must be transparent with all stakeholders. Transparency must begin at the top with strong leadership and be continuously practiced to benefit the organization as a whole.