Real Beauty Bottles: Dove’s Fall from Grace

Real Beauty Bottles: Dove’s Fall from Grace

What do you think of when you think Dove? Answers may differ from consumer to consumer, but chances are the Campaign for Real Beauty is top of mind. The campaign first launched in 2004 with Tick Box, a series of billboard ads featuring headshots of real women beside...
Fyre Festival as a Lesson on Branding

Fyre Festival as a Lesson on Branding

Before its launch last weekend, Fyre Festival was marketed as an exclusive music festival attended by celebrity influencers and affluent millennials hoping to take part in a “transformative experience” on a private island in the Exumas. The festival promised live...
Rights and Wrongs in Social Commentary

Rights and Wrongs in Social Commentary

It has been roughly two days since Pepsi launched its latest advertisement starring supermodel spokesperson Kendall Jenner… and more than one since it was pulled from the air and cut from all future rollouts. As everyone with access to the internet knows by now, the...
The Gathering: Cult Brands are Authentic Brands

The Gathering: Cult Brands are Authentic Brands

#TheGathering2017, currently in Day Two, has so far been an incredible mixture of marketing genius, inspiration, and innovation. With another day and a half left of the conference, we are set to receive a lot more information from leaders of the world’s best brands –...