Google Showdown: Burger King vs. McDonald’s

Google Showdown: Burger King vs. McDonald’s

This week has been an interesting one in the advertising world; two competing quick service restaurant giants, each launching a unique concept commercial that uses Google to draw attention to the brand. Both McDonald’s and Burger King used search engine technology in...
Real Emotion Leads to Real Impact in Marketing

Real Emotion Leads to Real Impact in Marketing

The now-infamous advertisement that Pepsi released last week was intended to leverage current events as a way of connecting with millennials in a positive, hope driving manner. However, as the public (and presumably Pepsi) quickly learned, it is not always the intent...