As reactions emerge across social media around the much awaited #AppleEvent, we take a minute to recognize the top three new technologies which we believe will create the most opportunity for businesses and new strategic partnerships on the iOs platform.

  1. Augmented Reality camera display and image processor in the iPhone 8 and iPhone X.

Augmented Reality, the layering of digital information onto a person’s view of the physical world — is getting both good enough and accessible enough to be useful day-to-day. Star players in the space from a consumer facing perspective include Snapchat and Pokemon GO. Now that Apple is releasing an iPhone with AR capability, the mainstream market will integrate AI and with higher demands and expectations of performance and quality, leaving little room for error. It will:

  • Be a test to Apple to develop and acquire the best AI technology
  • Test the brands who will innovate and associate with the hottest new technology. AI will propose a whack of opportunity for entertainment & gaming, utility apps, design and planning apps and infinite marketing opportunities.
  1. ARKit (iPhone) and AR Codes (Google) to jump start businesses and applications into adopting augmented reality(AR) technology in new applications.

Similar to when Elon Musk open-sourced the technology for electric cars, Apple and Google are putting out the code for mass markets to fast-track AR technology development.The major tech giants can only move forward when consumers are willing to change their behaviors to adopt new technology, which requires many brands and businesses to educate and encourage the change. ARKits will revolutionize the user experience on the iPhone and unlock major opportunities for brands & businesses with a digital presence. One of the striking comments made by Apple was the ability to replace things like the measuring tape. The utility of this technology can stretch far and wide… remember when you had to do math to figure out the actual height, width and depth of objects in photos?

It will be very interesting to see how and when mass brands adopt AR technology in the pursuit of their own business objectives and marketing strategy.

  1. Apple Watch Built-in Cellular Service to answer calls, texts and use certain applications without the presence of the iPhone.

“Now you can go for a run with just your watch” said Jeff Williams, Apples Chief Operating Officer and head of watch development. The option to leave the phone at home is wonderful for fitness & health brands and an amazing increase in convenience for customers.“Apple is also adding more fitness features to the Watch, and says it is now the most used heart rate monitor in the world. Now, Apple Watch will notify users when it detects an elevated heart rate when they don’t appear to be active. It’ll also detect abnormal heart rhythms.” Again, an excellent step to health monitoring for consumers but would be silly not to state that this will cause head ache and loss of market share for young tech companies championing the health monitoring and wearable technologies market.

Bonus thought: Reactions across the world to the new “Facial Recognition” technology to unlock iPhone X is hilarious.