As the saying goes, a good intention with the wrong approach often leads to a negative result. At TACK10, the way we approach projects with clients is always customized, however our 5 pillar methodology is consistently utilized to deliver proven performance. Just as we use our methodology to deliver on client engagements, we apply the same discipline in developing the project scope and set of deliverables. In this week’s blog post, we share how we approach new potential engagements, determine the services required and select from our proprietary tools and processes to deliver clients with measurable results.
While the Evaluate phase is the first phase in our methodology – it is all about understanding what the end goal for the client is. This is where we take a fresh look at where the organization currently is and how and what they are doing. Assessing what tools and resources they have internally, and the opportunities and potential challenges is critical in this phase. When going through this process we often identify that the path the get to the end result is not exactly how the client thought it would be initially. This is due to a variety of factors such as internal limitations and the needs of other stakeholder groups. Despite this, it is a great learning opportunity for both the client and ourselves and helps us move forward with a very clear understanding of the overall landscape.
Once we are past the Evaluate phase and have an understanding of where an organization is, it is important to define the key performance indicators (KPI’s) that will indicate success against the overall objectives and ultimate end goal. KPI’s are critical metrics that measure performance against objectives. When clearly defined they are incredibly valuable to measure performance. Based on requests from some of our readers, in the coming weeks we will dedicate an entry to how to establish clear and productive KPI’s. Not all measurement is created equal. Too often we see organizations defining KPI’s that do not intrinsically indicate performance against the stated objectives or goals.
In the Strategize phase, we look to our existing proprietary tools and processes to deliver on the project mandate. Based on our body of work, most of the tools or processes we will utilize will be customized versions of ones that already exist. In some cases, engagements required us to develop new tools or processes because customizing existing tools and processes is not always the best solution. These include tools for evaluation of tangible and intangible value, stakeholder engagement and brand or property scorecards. Scorecards, for example, gain a deeper understanding of the organization and compile responses for the success metrics we outline.
“We are often asked why we do not compliment our consultancy by developing a full suite of agency services. As a consultancy, it is important that the strategy we develop is free of any possible bias. At TACK10 there are no pipelines to fill for services such as activations, creative, digital or media. As a result, our teams across our Brand, Cause, Property and Emerging business groups are able to focus on creating the strongest strategy and delivering that strategy through the tactics that are going to have the greatest measurable impact against organizational objectives.”
In the Perform phase we execute on the project scope as defined, putting the strategy into action. It is critical that we keep objectives top of mind and constantly think about whether the current delivery of the strategy and tactics is going to meet or exceed targets. It is one of the most exciting phases in the methodology as the client gets to see the project come to life. It is no secret that many projects can fail to deliver their intended results. That is why staying aligned with our objectives is key to the success of any project. It is important for organizations to not be solely reliant on external service providers when rolling out new initiatives. Collaboration is essential. In most cases this phase of work sees TACK10 leveraging the client’s internal resources, building out that capacity within the organization and/or providing executive management.
Once the project deliverables have been completed, it is critical to assess performance against KPI’s established in the Define phase of work. Measurement is the only tool you have to quantifiably and objectively determine performance. Unbiased results against pre-determined KPI’s are what matters. Measurement has the ability to cut through the clutter, hold all accountable and allow for continuous improvement.
As our EVP and Partner Laura Richard explains;
“TACK10’s unique value proposition comes down to two key differentiators. First is our proprietary methodology and second are the custom-built tools that have been developed, tested and refined to ensure they are delivering the utmost value for our clients.”
Through this approach, we have the ability to build a strong foundation for success with each client we work with.