Setting goals is engrained in most aspects of life. Setting a goal in an organization is crucial to driving strategic change, it helps organizations navigate through foggy situations and provide clarity. When there is a clear vision outlined, taking action and executing becomes easier. There are many ways organizations can set and accomplish their goals that lead to beneficial results. In this week’s blog post, we take a look at how to set business goals effectively.

Make Your Goals SMART
We have all heard of the SMART Approach to goal setting – Specific, Measurable, Achievable, Relevant, and Timely. The SMART Approach is a great tool that helps define your goals so that you can better obtain them. SMART moves away from the vague and brings structure to goals and objectives. After all, a goal without a plan is just a wish. The more specific you can be with your goal, the better. It is almost like a map, the more detailed the map the easier it will be to follow and reach your destination. Here is an example;

“Build a Twitter following” is not a SMART goal, it lacks specificity, it cannot be measured easily and there is no time frame attached to it. A SMART goal would look more like; “increase Twitter following to 1000 customers by September 2018”. When you use the SMART Approach it ensures that you goal is placed within a time frame, going exactly where you want it to go. This makes it easier to put forth a plan you can accomplish.

Embrace the Small Milestones
While your organization might have a Big Hairy Audacious Goal (BHAG) in place, it can be beneficial to break down your BHAG in to smaller micro-goals. Reaching a big goal can be intimidating and will not happen overnight. Think about milestones as a LEGO project, or a jigsaw puzzle. Tackling each block one at a time or one piece at a time, working towards BHAG completion. There are stops along the way that need to be tweaked, but the eye is always on the prize. As each micro-goal is achieved, momentum and confidence is built to tackle the next task.

Set Goals That Motivate
When setting goals in an organization, it is important that the goal motivates the team and there is value in achieving them. If the organization as a whole has no interest in the outcome, or if the goal is irrelevant – then chances are slim that hard work will be put in to achieve that goal. Think about why your goal is important and how it benefits the organization. Once that is addressed, you will have a goal that everybody is much more committed to achieving. Your organizations goal can be used to motivate the actions of all team members.

Final Bell
When a goal has been set, the destination is clear but the commitment must be galvanized. Goals should be SMART, broken down in to micro-goals and have to ability to motivate an entire organization.

“What you get by achieving your goals is not as important as what you become by achieving your goals.” Zig Ziglar