verb  |  TACK  |  \ˈtak\
To actively choose a direction or change of course

noun  |  10  |  \ˈten\
Value attributed to the highest level of performance

noun  |  STRATEGY  |  \ˈstrat·e·jē\
Plan of action designed to achieve overall objectives

Manifesto

TACK10 is an award-winning professional consultancy focused on leveraging the nine core value drivers of strategic partnership with and for our clients to deliver measurable results against a broad range of business and marketing objectives. The framework for engagement follows our proprietary five pillar methodology and leverages our suite of customized tools, services and training. As a for profit business, TACK10 believes it is our role to have a positive impact in the communities in which we operate. In 2017, TACK10 made the bold decision to become a Certified “B” Corporation. The ethos of this manifests through a commitment to:

People   |   Purpose   |   Profit  

5% Pledge

Annually TACK10 invests 5% of the previous year’s total revenue in providing complimentary services to organizations who themselves are having a positive social, environmental and economic impact in the communities in which they operate.

“The long-term sustainability and success of every organization is becoming increasingly reliant on Strategic Partnerships. Organizations are under increasing  pressure to do more with fewer resources and to grow in order to remain competitive. Going it alone is no longer an option in this ultra competitive marketplace. It is only through Strategic Partnerships with shared benefit and shared risk that organizations will have long term, sustainable success.

James Chalmers, Group President and CEO

What We Do

TACK10 works with and for our clients to leverage the nine core value drivers of strategic partnership. Beyond traditional partnerships, a strategic partnership is an agreement between two or more organizations to create shared benefit and shared risk of equal or similar value within a defined framework which is actively measured and managed to deliver against a minimum of three core value drivers. The purpose of entering into such agreements is that alone, an organization’s potential is limited by its internal constraints. Leveraging the key value drivers of strategic partnerships, organizations dramatically reduce or eliminate these constraints. What we refer to as above the line core value drivers deliver direct financial benefit while below the line core value drivers strengthen the organization which leads to incremental revenue growth from an organization’s core operating activities. Key value drivers of strategic partnerships include:

 

Cost Abatement

Non-Traditional Revenue

Advertising / Sponsorship Revenue

Authority / Credibility / Trust

Audience Access

Audience Experience

Shared Expertise

Communication / Narrative

Competitive Advantage

“Strategic Partnerships go beyond advertising, sponsorship and traditional Public – Private Partnerships. This is done within a defined framework which is actively managed and measured to deliver against a minimum of three core value drivers. The purpose of entering into these agreements is that alone, an organization’s potential is limited by its internal constraints. Leveraging the core value drivers of Strategic Partnerships, organizations dramatically reduce or eliminate these constraints.”

Laura Richard, EVP and Partner

T10 Methodology™

Our proprietary methodology builds on our founding partners’ extensive industry experience, with emphasis on their time in the product engineering and professional services sectors. It takes subjective Human Centered Design combined with objective Design Thinking and overlays those ideologies on a process that has proven itself to consistently deliver unparalleled measurable results against our clients’ organizational objectives.

Evaluate

Analyze and understand current performance, identify opportunities and challenges

Learn more 

Define

Goals, objectives, key performance indicators and resources

Learn more 

Strategize

Develop strategy and tactical delivery that is flexible and versatile

Learn more 

Perform

Put strategy and tactical elements to the test, expecting the unexpected

Learn more 

Measure

Key performance indicators measured, reported and strategy or tactics refined

Learn more 

a hand drawn icon of a piece of paper and a magnifying glass

Evaluate

Analyze and understand current performance, identify opportunities and challenges

Learn more

a hand drawn icon of a list with a checkbox beside it and a checkmark

Define

Goals, objectives, key performance indicators and resources

Learn more

a hand drawn icon of a lightbulb

Strategize

Develop strategy and tactical delivery that is flexible and versatile

Learn more

a hand drawn icon of a bullseye

Perform

Put strategy and tactical elements to the test, expecting the unexpected

Learn more

a hand drawn icon of a computer screen with a bar graph on it

Measure

Key performance indicators measured, reported and strategy or tactics refined

Learn more

“In today’s cluttered environment, creating meaningful customer relationships requires the delivery of real and tangible value. Strategic partnerships enable organizations to connect with their target audience by solving for a pain point or creating a moment of delight.”

Zana Petric, Manager – Strategy

The Company We Keep
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