verb | TACK | \ˈtak\
To actively choose a direction or change of course
noun | 10 | \ˈten\
Value attributed to the highest level of performance
noun | STRATEGY | \ˈstrat·e·jē\
Plan of action designed to achieve overall objectives
TACK10 is an award-winning professional consultancy that pioneered and formalized Strategic Partnerships as a Service – SPaaS. The first firm globally to focus exclusively on this this area of service, we leverage our proprietary Nine Core Value Drivers of Strategic Partnership™ with and for our clients to deliver measurable results against a broad range of business and marketing objectives. The framework for engagement follows our proprietary five pillar methodology and leverages our suite of customized tools, services and training. As a for profit business, TACK10 believes it is our role to have a positive impact in the communities in which we operate. In 2017, TACK10 made the bold decision to become a Certified “B” Corporation. The ethos of this manifests through a commitment to:
People | Purpose | Profit
“The long-term sustainability and success of every organization is becoming increasingly reliant on Strategic Partnerships. Organizations are under increasing pressure to do more with fewer resources and to grow in order to remain competitive. Going it alone is no longer an option in this ultra competitive marketplace. It is only through Strategic Partnerships with shared benefit and shared risk that organizations will have long term, sustainable success.”
James Chalmers, Group President and CEO
What We Do
TACK10 works with and for our clients to leverage the Nine Core Value Drivers of Strategic Partnership™. Beyond traditional partnerships, a strategic partnership is an agreement between two or more organizations to create shared benefit and shared risk of equal or similar value within a defined framework which is actively measured and managed to deliver against a minimum of three core value drivers. The purpose of entering into such agreements is that alone, an organization’s potential is limited by its internal constraints. Leveraging the key value drivers of strategic partnerships, organizations dramatically reduce or eliminate these constraints. What we refer to as above the line core value drivers deliver direct financial benefit while below the line core value drivers strengthen the organization which leads to incremental revenue growth from an organization’s core operating activities. Core value drivers of strategic partnerships include:
Advertising / Sponsorship Revenue
Authority / Credibility / Trust
Communication / Narrative
“Strategic Partnerships go beyond advertising, sponsorship and traditional Public – Private Partnerships. This is done within a defined framework which is actively managed and measured to deliver against a minimum of three core value drivers. The purpose of entering into these agreements is that alone, an organization’s potential is limited by its internal constraints. Leveraging the core value drivers of Strategic Partnerships, organizations dramatically reduce or eliminate these constraints.”
Laura Richard, EVP and Partner
Our proprietary methodology builds on our founding partners’ extensive industry experience, with emphasis on their time in the product engineering and professional services sectors. It takes subjective Human Centered Design combined with objective Design Thinking and overlays those ideologies on a process that has proven itself to consistently deliver unparalleled measurable results against our clients’ organizational objectives.
“In today’s cluttered environment, creating meaningful customer relationships requires the delivery of real and tangible value. Strategic partnerships enable organizations to connect with their target audience by solving for a pain point or creating a moment of delight.”
Zana Petric, Manager – Strategy
The Company We Keep
“And the 9th edition of the American Marketing Association - Toronto's Mentor Exchange comes to an end with a BANG!” Literally it ended with a bang as our CEO, James Chalmers organized with the Quarter Master at the Royal Canadian Yacht Club to have one of the...
One of the special things the team enjoys in our office is the open discussion and the learning that comes from team members of varying backgrounds, experiences and professional roles sharing their thoughts on a broad range of subjects. Over the past few months there...
Yesterday was McHappy Day and we are loving it! There are a couple of standouts around this years program and one in particular that our team is loving. McDonalds found a great home grown Canadian strategic partnership with fashion brand, Peace Collective. So...