Every client, project and partnership has very unique objectives. While our approach is always customized, our 5 pillar methodology is consistently utilized to deliver proven performance. One of the most, if not the most important pillars in our methodology is the evaluate phase.

“As the old adage goes, the strongest buildings are built on the strongest foundations. It is important to have an understanding of current performance and the ability to clearly identify opportunities and challenges ahead.”

The Evaluate phase requires the development and a deep understanding of strategic business objectives. This first step can often be missed – as people can opt to jump straight into the excitement of developing a strategy. However, it is critical that when evaluating an organization and its partnerships – that you fully understand that organization better than anybody else. In this week’s blog post, we are looking at the three key ingredients included in the evaluation phase of a project.

Conduct Stakeholder Interviews
Stakeholders’ participation and support is crucial to achieving the goals of the project. Like our Group President and CEO James Chalmers has said before – “No evaluation would be complete without engaging all stakeholders. The most important stakeholders are those who are your target audience have chosen to support another organization for some reason. This is a great opportunity to find out why. From there, move inward and engage those who have chosen your product or service. Continue the inward movement and start engaging outside teams, inside teams, management, executives and the board. Last to engage is yourself as the one leading the evaluation process internally. Let these new data points speak for themselves and inform the Define phase of work.”

Assess Current Partnerships
Review the organizations existing relationships is critical to understand the value created throughout the partnership history. This is where you can identify what is going well, what elements can be brought forward and what elements should be removed or tweaked. Reviewing current partnerships creates a clearer understanding of each partners profiles and the tools and processes that are in place to support the partnership development. In completion of this assessment, an organization is then able to understand what needs to be leveraged to attract new partnerships as well as maintain the current ones.

Assess the Landscape
The evaluate phase allows for a deeper understanding of the landscape in which the organization is operating. This phase identifies the areas that an organization is strongest along with gaps in the organization’s ability to deliver on the tactics that will drive KPI’s. The landscape review can be done through desktop research as well as on site visits if applicable. The insights gathered will help lead to areas of value creation for partners and potential partners.

Final Bell
The evaluation phase of our methodology provides critical insights needed to develop an organizations unique value proposition, establish the go to market strategy and develop a starting point for both renewed or new partnerships. You cannot build a great building on a weak foundation. Through stakeholder interviews, identification of challenges and opportunities and assessment of the market landscape, an organization can set themselves up for success moving forward throughout the project.