Define is the second pillar in TACK10’s proprietary methodology. To read about the first pillar of our process, Evaluate… Read Evaluate here.
Our proprietary methodology builds on our founding partners’ extensive industry experience, with emphasis on their time in the product engineering and professional services sectors. It takes subjective Human Centered Design combined with objective Design Thinking and overlays those ideologies on a process that has proven itself to consistently deliver unparalleled measurable results against our clients’ organizational objectives.
Define: Second Pillar
Goals, objectives, key performance indicators and resources
The second pillar of the T10 Methodology is all about definition. Definition of goals and objectives, definition of metrics that will objectively measure success and definition of the resources that will be required to meet the objectives. This pillar does not dismiss subjective Human Centered Design. It is, however, most heavily influenced by the objective Design Thinking ideology as it sets parameters and absolute performance targets and measures for success. These need to be SMART (specific, measurable, achievable, relevant and time bound) in nature. To properly define, three core components must be present:
Strategic Goals and Objectives
This references the “why” (goals) and the “what” (objectives). The “how” (tactics) only get defined in the later stages of the third pillar of the methodology, Strategize, or as part of refinement within the fourth pillar, Perform. It is very important to differentiate between goals and objectives – these terms should not be used interchangeably. It is also critical to minimize the number of goals. Ultimately our focus is on definition of one overarching goal or “why” something is being done. We also build clarity and focus by limiting the number of objectives. Three objectives tend to be the number that most commonly is set. The number of objectives is less important than having absolute clarity and focus on “what” your leading success indicators will be.
Key Performance Indicators (KPIs)
These should be established to assess performance against the objectives first and foremost. If the right objectives have been defined, then successfully attaining established benchmarks for each should lead to overall success and attainment of the ultimate goal. KPI’s should only be objective measures that can be “tested” (achieved; yes or no) or graded (predetermined spectrum).
Resource allocation is about the definition of what you are able and willing to invest into the initiatives that will lead to meeting objectives and the ultimate goal. Possibly the most overlooked core component, proper resource allocation is often the make or break component as organizations who establish lofty goals & objectives without being prepared to resource at the same scale will ultimately fall short of their goal. Resource allocation must also be SMART in nature as it relates to the goals, objectives and KPIs.
Define is the second pillar in TACK10’s proprietary methodology. To read about the third pillar of our process, Strategize… Read Strategize here.