What better way to relax and kick back then to watch the Airshow from the views of the Excel Soft Chew Lounge this weekend!

Graeme Mackrell, VP of Strategy at TACK10 shared, “Excel is launching their new soft gum and has created a lounge complete with pillows to mirror the soft nature of their mints. Patrons were invited to relax in the pillowy lounge, and enjoy these Excel mints. This proved to be incredibly popular with guests, as all the samples originally budgeted for two weekends were snapped up in the first three days of activation.”

Excel joins us on-site again for the final weekend of the CNE, and will be located near the entrance of Bandshell Park by the large CNE letters. CNE guests can pass by, enjoy the gum and take a moment to relax after enjoying something filling and delicious from the food building. Katherine Scott, Manager of Strategy at TACK10 commented, “Excel is the saving grace for many patrons who attend the CNE for a date night. Bad breath isn’t sexy!!”

This is the first year Excel partnered with the CNE to introduce a new product; the engagement with CNE guests has been very positive with excellent feedback. We look to another incredible final weekend with Excel at the CNE and we hope guests will watch the Airshow from the soft lounge with a sample of Excel soft chew gum!

The Activation:

  • 20 x 10ft activation space on Princes’ Boulevard for two weekends, August 25th  – 27th  and September 1st – 4th
  • Soft Chew Lounge with comfortable chairs
  • Samples of the new Excel Soft Chew gum distributed to guests

Follow Excel Gum on Twitter and Facebook and don’t miss the Excel Soft Chew Lounge over the final weekend of the CNE!