With tall signage, bright television screens and always a number of people lined up to take part in the activation, Meridian Credit Union is hard to miss within the CNE’s At Home Pavilion.

Guests walking through the area are drawn to Meridian’s activation by the large “Match & Win” signs atop screens where they can play a memory game for a chance to win up to $150 when they open an account with the credit union. A bonus game is then played with a chance of winning up to $1,000 for that same bank account. For those winners eager to get started, Meridian has set up a section of the activation space where guests can discuss their financial needs with the specialists on-site.

Meridian was also on-site in the CNE Innovation Garage last weekend, as a Contributing Partner of the Garage itself and a Category Partner of the Pitch Competition for Fintech.

“As Ontario’s most beloved summer attraction, the Canadian National Exhibition provides Meridian with an excellent opportunity to increase our presence in the Greater Toronto Area and introduce our unique brand of community banking to prospective Members,” says Julie Hguyen-Dang, Regional Marketing Specialist at Meridian.

The Partnership:
• Program Partner of the CNE, with a large activation in the popular At-Home Pavilion
• Play the match game, open your personal vault for a bonus prize, and learn about how Meridian can help with your finances
• Contributing Partner of the CNE Innovation Garage and Category Partner of the Fintech Pitch Competition
• Free CNE Kids’ Passes offered in Meridian branches
• Integration into CNE marketing materials

“As a credit union, Meridian is unique. They have done a fabulous job of making banking fun and rewarding in order to educate a broader market not only on their products and services but also on what makes them special. I would encourage anyone attending the CNE to take a few minutes to speak with one of the Meridian team members who has volunteered their time to work at the CNE,” says Laura Richard, EVP and Partner at TACK10.

Test your memory and your luck at the Meridian activation in the At Home Pavilion for your chance to win; if you open a new account with the same amount of money as your virtual winnings, Meridian will match that amount for free! Visit them at Booth 2237 by the Celebrity Chef Stage.