Whether you are a kid dreaming of playing Nintendo Switch or you are an adult wanting to play like a kid again, Nintendo inclusively provides fun for all at the CNE this summer!

Walking in through the Dufferin gates on Wednesday, we were amazed by the number of children recognizing and pointing out the bright red Nintendo Switch dome which brilliantly catch’s the eye as you walk in the Exhibition grounds. Boys and girls, six-year-olds or 15-year-olds, all wanted their chance to try out the latest games by Nintendo.

“Nintendo has something for everyone,” Megan Kimmerer, Marketing and Communications Coordinator at TACK10 commented. “Games that promote exercises like the virtual boxing match ‘Arms’ and games that encourage critical thinking and strategy, like ‘Splatoon 2.'” Nintendo has created the ultimate gaming experience at Kids’ World and the level of interaction goes even further; participants are encouraged to share their Nintendo experience for a chance to win a Nintendo Switch Play Together Prize Pack.

“By activating at Kids’ World, Nintendo gains access to a massive audience of potential customers… even the parents,” says Kimmerer.  “With the popularity of the new Switch, now is the perfect time for Nintendo to be on site at the CNE.”

The Activation:
• Contributing sponsor of the Canadian National Exhibition
• 20 x 20ft gaming dome in the heart of Kids Ville equipped with 10-15+ gaming consoles for participants to play simultaneously

The Nintendo partnership is an excellent fit for all stakeholders at the CNE. Nintendo provides incredible entertainment value for CNE participants, raises overall awareness and engagement about Nintendo Switch with the general public and creates lasting impressions for parents and children who turn into potential customers.

Nintendo is in Kids’ World at the CNE until September 4th so don’t miss your chance to play the newest games and battle it out against friends and family. Keep your eyes peeled for Nintendo’s favourite mascots on-site this weekend, and check out the new CNE Gaming Garage for even more fun!