Toronto parents, rejoice! Your children’s favourite cool, crazy and wacky television channel has been on site at the Canadian National Exhibition since opening day, and there are still five more days to check out the fun activation in Kids’ World!
The CNE is one of the stops on YTV‘s “Zone on the Road” summer tour, where The Zone hosts have been travelling from coast to coast to celebrate Canada’s 150th anniversary and interact with viewers across the country. At the CNE, kids can walk through Haully the Haul of Fame trailer to learn about each host, different shows, and fun YTV milestones from throughout the years. The positioning of the activation within Kids’ World is the perfect spot for YTV to promote its content to its target audience, and the content of the activation itself (a timeline of historic YTV events and a celebration of Canadian television) also aligns naturally with the CNE’s focus on the same pillars of history and culture.
“YTV has delivered the epitome of an integrated partnership, activating on site at the CNE with Haully, the YTV Haul of Fame trailer that gives visitors an inside look at the lives of YTV hosts,” says Laura Richard, EVP and Partner at TACK10. “Connecting the dots back to their core business, YTV hosts were filmed on site at the beginning of the CNE and content was aired throughout the dates of The Ex to encourage consumers to get down to Exhibition Place grounds and visit Haully.”
Through this partnership, YTV has also developed the Haul of Fame giveaway contest, running for the entire duration of the CNE, where participants can enter to win a new tablet by random draw. This adds yet another layer of interaction to the activation.
• Corus/YTV as Contributing Partner of the CNE
• Recognition on CNE signage and at TheEx.com
• An activation in Kids’ World lasting 18 days, with television screens and Haully the Haul of Fame trailer: kids enter the trailer to learn about YTV shows and hosts, and walk away with a personalized photo-booth style photo of themselves with their favourite YTV characters!
• Hosts on the grounds to produce content for The Zone
• Online Haul of Fame contest and giveaway
“YTV’s activation was not only inspiring for children and tweens, but it had a diverse assortment of activities to get involved in, making it an engaging activation and an exciting partnership to have on-site in Kids’ World at the CNE this year,” says Katherine Scott, Manager of Strategy at TACK10. “I can also attest to walking through the van with ten other children; roughly a quarter of my age but close in height and who enjoyed it just as much as I did!”
Haully will stay parked in Kids’ World until Monday, September 4th so don’t miss her!