The Farm, the Canadian National Exhibition’s dedicated space for experiential education in urban agriculture, is the perfect location for a partner like Live Green Toronto whose objective is to “promote the greening of Toronto.”

Live Green Toronto is on site in The Farm for the entire 18-day span of the CNE this year, educating the public about sustainability initiatives in Toronto ranging from recycling electronics to saving the bees.

The organization, which operates within the City of Toronto Environment and Energy Division, educates CNE-goers in a beautifully built activation space including interactive games and quizzes, various informational brochures, and the ability to download the Live Green Toronto app which not only gives users deals at over 500 stores and businesses, but plants one tree for every 20 deals claimed through the app by an individual user.

“Live Green Toronto’s activation was both inviting and educational. As a Torontonian who is always looking for ways to save money while doing more for the environment in the city, I was inspired to look into the Live Green savings app. Who knew I could receive a 10% discount at MEC and for every 20 transactions, Live Green plants a tree on your behalf,” says Katherine Scott, Manager of Strategy at TACK10.

The Activation:
• Spin the giant wheel to test your wits and answer questions relating to different insects
• Learn about locally sourced produce and other foods, including recipes you can take home
• Sign up for your own Live Green Toronto card through the app and receive a special deal for free
• Speak with experts from the Live Green Toronto Community Outreach and Public Education department about what you can do to help make Toronto more green

“By connecting with the general public at the CNE, Live Green is educating young families and future leaders about environmental sustainability in large cities,” says Katherine.

The next time you visit The Farm to see how cows are milked or how sheep are sheared, be sure to stop by Live Green Toronto’s wooden gazebo to learn about what you yourself can do for your city’s environment!