verb | TACK | \ˈtak\
To actively choose a direction or change of course
noun | 10 | \ˈten\
Value attributed to the highest level of performance
noun | STRATEGY | \ˈstrat·e·jē\
Plan of action designed to achieve overall objectives
Manifesto
TACK10 is an award-winning professional consultancy focused on leveraging the nine core value drivers of strategic partnership with and for our clients to deliver measurable results against a broad range of business and marketing objectives. The framework for engagement follows our proprietary five pillar methodology and leverages our suite of customized tools, services and training. As a for profit business, TACK10 believes it is our role to have a positive impact in the communities in which we operate. In 2017, TACK10 made the bold decision to become a Certified “B” Corporation. The ethos of this manifests through a commitment to:
People | Purpose | Profit
5% Pledge
Annually TACK10 invests 5% of the previous year’s total revenue in providing complimentary services to organizations who themselves are having a positive social, environmental and economic impact in the communities in which they operate.
“As a consultancy, it is important that the strategy we develop is free of any possible bias. At TACK10 there are no pipelines to fill for services such as activations, creative, digital or media. As a result, our teams across our Brand, Cause, Property and SME business groups are able to focus on creating the strongest strategy and delivering that strategy through the tactics that are going to have the greatest measurable impact against organizational objectives.”
James Chalmers, Group President and CEO
What We Do
TACK10 works with and for our clients to leverage the nine core value drivers of strategic partnership. Beyond traditional partnerships, a strategic partnership is an agreement between two or more organizations to create shared benefit of equal or similar value within a defined framework which is actively measured and managed to deliver against a minimum of three core value drivers. The purpose of entering into such agreements is that alone, an organization’s potential is limited by its internal constraints. Leveraging the key value drivers of strategic partnerships, organizations dramatically reduce or eliminate these constraints. What we refer to as above the line core value drivers deliver direct financial benefit while below the line core value drivers strengthen the organization which leads to incremental revenue growth from an organization’s core operating activities. Key value drivers of strategic partnerships include:
Cost Abatement
Non-Traditional Revenue
Sponsorship Revenue
Authority / Credibility / Trust
Audience Access
Audience Experience
Shared Expertise
Communication / Narrative
Competitive Advantage
“TACK10’s unique value proposition comes down to two key differentiators. First is our proprietary methodology and second are the custom-built tools that have been developed, tested and refined to ensure they are delivering the utmost value for our clients. Both our 5 pillar methodology, which is applied to every engagement we undertake, as well as our proprietary tools for evaluation and measurement are customized for the unique needs of the client and their project requirements. This flexibility allows us to deploy both in a manner that has proven to deliver unparalleled, measurable results for our clients.”
Laura Richard, EVP and Partner
T10 Methodology™
Our proprietary methodology builds on our founding partners’ extensive industry experience, with emphasis on their time in the product engineering and professional services sectors. It takes subjective Human Centered Design combined with objective Design Thinking and overlays those ideologies on a process that has proven itself to consistently deliver unparalleled measurable results against our clients’ organizational objectives.
Evaluate
Analyze and understand current performance, identify opportunities and challenges
Evaluate
Analyze and understand current performance, identify opportunities and challenges
“In today’s cluttered environment, creating meaningful customer relationships requires the delivery of real and tangible value. Strategic partnerships enable brands to connect with their target consumers by solving for a pain point or creating a moment of delight.”
Zana Petric, Manager – Strategy
The Company We Keep
Read Up
Leveraging the Nine Core Value Drivers of Strategic Partnership
A strategic partnership is defined as an agreement between two or more organizations to create shared benefit of equal or similar value. An organization’s potential is limited by its internal constraints. The purpose of entering into such strategic partnership...
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Mentoring Ends With A Bang!
“And the 9th edition of the American Marketing Association - Toronto's Mentor Exchange comes to an end with a BANG!” Literally it ended with a bang as our CEO, James Chalmers organized with the Quarter Master at the Royal Canadian Yacht Club to have one of the...
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Leveraging Purpose To Drive Profit
One of the special things the team enjoys in our office is the open discussion and the learning that comes from team members of varying backgrounds, experiences and professional roles sharing their thoughts on a broad range of subjects. Over the past few months there...
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